Blog
Insights, market analysis, and practical guidance from 20 years in the Wagyu world.

6 min readJanuary 20, 2026
The "Wagyu Burger" Scam: What You're Actually Eating
That $28 Wagyu burger at your local restaurant is almost certainly not what you think it is. Here is the uncomfortable truth about Wagyu ground beef.
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7 min readJanuary 24, 2026
Your First A5 Wagyu: What to Expect
Your first A5 Wagyu experience should be memorable for the right reasons. Here is how to set yourself up for success — from what to buy to how much to eat.
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6 min readJanuary 28, 2026
Is Wagyu Fat Actually Healthier? The Science
Wagyu fat has a genuinely different composition from conventional beef fat. But does "different" mean "healthy"? Here is what the science actually says.
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